08 - Marketing + Press (4)

01 - Content - Marketing (1)

  1. Stanford Entrep Course - Reality Marketing 2 Min. Read

    This presentation on realistic Marketing by Sue Barsamian and Audrey MacLean, as part of the Stanford Venture Formation Course, covers writing a marketing plan, the pitfalls most startups face in marketing, and 4 topics to include in a realistic plan (big opportunity, defendable differentiatied position, great go-to-market plan, and an ability to create sustainable value).

    Credit: Stanford Technology Venture Formation

02 - Examples - Press Execution (3)

  1. a - Rubicon Global - Wikipedia 4 Min. Read

    This is an example wikipedia page of Rubicon, a waste management startup.

    Credit: Wikipedia

  2. b - Rubicon Global wiki references section 2 Min. Read

    This link includes all the references for the Rubicon Wikipedia article.

    Credit: Wikipedia

  3. Nate Morris wiki references section 3 Min. Read

    This link includes all the references for the Wikipedia article on Nate Morris, one of the entrepreneurs waste managmeent startup Rubicon.

    Credit: Wikipedia

  4. Show 1 more

About the Founder's Playbook

The Founder's Playbook was developed by Cyclotron Road and its partners to be the go-to knowledge repository for hard tech innovators and entrepreneurs. Cyclotron Road, along with the community of educational partners and practitioners below, will serve as a living laboratory for these resources, continually bulding upon and refining the content contained within based on their day-to-day engagement with leading hard tech innovators and entrepreneurs.The creation of this site has been made possible thanks to a grant from the California Energy Commission.

Join the Community

Want to use the playbook?

The Founder's Playbook is an open access resource offered under creative commons license. You can access the Playbook on this site, or create your own version via Github. See restrictions of use here

Have a resource to suggest? Click here

Send us feedback here

The Founder's Playbook Community

Founding Partners & Playbook Curators
  • Cyclotron Road
  • MH
Contributing Partners
  • California Energy Commission
  • Breakthrough Energy
  • Lawrence Berkeley National Laboratory
  • Activation Energy

Cyclotron Road is a partnership between Lawrence Berkeley National Laboratory and Activation Energy