08 - Marketing + Press (4)

01 - Content - Marketing (1)

  1. Stanford Entrep Course - Reality Marketing 2 Min. Read

    This presentation on realistic Marketing by Sue Barsamian and Audrey MacLean, as part of the Stanford Venture Formation Course, covers writing a marketing plan, the pitfalls most startups face in marketing, and 4 topics to include in a realistic plan (big opportunity, defendable differentiatied position, great go-to-market plan, and an ability to create sustainable value).

    Credit: Stanford Technology Venture Formation

02 - Examples - Press Execution (3)

  1. a - Rubicon Global - Wikipedia 4 Min. Read

    This is an example wikipedia page of Rubicon, a waste management startup.

    Credit: Wikipedia

  2. b - Rubicon Global wiki references section 2 Min. Read

    This link includes all the references for the Rubicon Wikipedia article.

    Credit: Wikipedia

  3. Nate Morris wiki references section 3 Min. Read

    This link includes all the references for the Wikipedia article on Nate Morris, one of the entrepreneurs waste managmeent startup Rubicon.

    Credit: Wikipedia

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The Founder's Playbook was developed by Cyclotron Road and its partners to be the go-to knowledge repository for hard tech innovators and entrepreneurs. Cyclotron Road, along with the community of educational partners and practitioners below, will serve as a living laboratory for these resources, continually bulding upon and refining the content contained within based on their day-to-day engagement with leading hard tech innovators and entrepreneurs.The creation of this site has been made possible thanks to a grant from the California Energy Commission.

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